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Singapore General Hospital

Empowering Parents of Prematurely Born Babies: A Case Study on Educational Video Series

Premature births, defined as deliveries occurring before 37 weeks of gestation, are a common occurrence in the healthcare landscape. These early arrivals often require specialized care and support, leaving parents feeling overwhelmed and anxious. To address this challenge, Singapore General Hospital embarked on a project to create a series of educational videos titled "Instructions for Parents with Prematurely Born Babies." This case study explores the development, impact, and outcomes of this innovative educational initiative.

Project Overview


The primary objective of this project was to empower parents with premature babies by providing them with comprehensive, accessible, and easy-to-understand instructions on caring for their newborns.


  • Content Development: A multidisciplinary team of neonatologists, pediatric nurses, and educational experts collaborated to create a series of instructional videos.
  • Video Production: High-quality, informative, and engaging videos were produced with a focus on visual clarity, empathetic narration, and actionable information.
  • Distribution: The videos were made available on the hospital's website, social media platforms, and shared with parents during their stay in the neonatal unit.
  • Feedback Loop: An open feedback mechanism was established to gather comments, suggestions, and questions from parents, ensuring continuous improvement.

Outcomes and Impact:

  • Enhanced Parental Confidence: Parents reported increased confidence in caring for their premature babies after watching the videos, leading to reduced anxiety and stress.
  • Improved Bonding: Parents felt more connected to their infants, as they were better equipped to handle various aspects of premature baby care such as feeding, diapering, and kangaroo care.
  • Reduced Length of Hospital Stay: Some parents were able to take their babies home earlier than expected, as they demonstrated competence in caring for their infants.
  • Positive Feedback: The feedback received from parents was overwhelmingly positive. Many expressed gratitude for the clarity and reassurance the videos provided during a challenging time.
  • Reduced Readmission Rates: Parents who followed the instructions in the videos experienced fewer readmissions due to complications.

Challenges and Lessons Learned:

  • Language and Accessibility: To cater to a diverse patient population, translations and subtitles in multiple languages were necessary to ensure accessibility.
  • Continuous Updates: Medical guidelines evolve, and it's crucial to keep the content current. Regular updates were required to reflect the latest practices.
  • Sensitive Content: Handling emotionally charged topics required a delicate approach. Scriptwriters and narrators received training in empathetic communication.

Introduction to prematurity to parents, for transition from NICU то home

Developmental care and feeding in preterm babies

Pre-discharge planning in preterm babies


The "Instructions for Parents with Prematurely Born Babies" video series has emerged as a valuable tool for supporting parents during a vulnerable period in their lives. By offering clear, evidence-based guidance, we not only empowered parents but also contributed to improved neonatal care outcomes. This case study underscores the importance of leveraging technology and multimedia to enhance healthcare education and support. It serves as an exemplar of how hospitals can proactively address the needs of their patients and their families, ultimately fostering healthier communities.