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NTUC First Campus 2022

Nurturing Young Minds: A Case Study on the Impact of "Read-to-Reach" and "Classroom Support" Programmes in NTUC First Campus

Kindergarten is a critical stage in a child's development, laying the foundation for lifelong learning. To enhance the educational experience of our young learners, NTUC First Campus embarked on a journey to create a series of educational videos about how kids can benefit from their "Read-to-Reach" and "Classroom Support" Programmes. This case study delves into the development, outcomes, and the transformative influence of these innovative educational initiatives.

Project Overview

The primary goal of this project was to elucidate the advantages of NTUC First Campus "Read-to-Reach" and "Classroom Support" programs, which aim to foster a love for reading and provide tailored educational support for children.


  • Content Creation: A team of passionate educators, literacy specialists, and child development experts collaborated to develop engaging and age-appropriate video content.
  • Video Production: Visually appealing, interactive, and child-friendly videos were created to capture the attention and imagination of young learners.
  • Distribution: The videos were made accessible to parents and educators through the school's website, social media channels, and distributed during parent-teacher meetings.
  • Feedback Integration: An ongoing feedback system was established, inviting parents and teachers to share their insights, questions, and suggestions, enabling continuous improvement.

Outcomes and Impact:

  • Promoting Reading Enthusiasm: Students participating in the "Read-to-Reach" program displayed increased enthusiasm for reading. The videos, which featured storytelling and interactive reading exercises, ignited a passion for books.
  • Customized Learning: The "Classroom Support" program tailored video content to address specific learning needs of students. This led to improved academic performance, particularly for those who required additional support.
  • Parental Engagement: Parents reported greater involvement in their children's learning journey, as they actively used the video resources at home to reinforce classroom teachings.
  • Positive Feedback Loop: The videos garnered positive feedback from both parents and teachers. Many expressed how the content had improved their children's reading skills and overall educational experiences.
  • Higher Retention Rates: The kindergarten observed an increase in student retention rates as children thrived in an enriched learning environment.

Challenges and Lessons Learned:

  • Child-Centric Approach: Maintaining a child-centric approach in content development was paramount, and ongoing research in child psychology and education was necessary.
  • Technology Integration: Ensuring access to the video content across different devices and platforms to cater to diverse family situations required careful planning.
  • Quality Control: Regular updates were required to keep the content fresh and aligned with evolving educational standards.


The "Read-to-Reach" and "Classroom Support" Programme video series has proven to be a valuable asset in our mission to provide exceptional early childhood education. It not only supports young learners but also fosters a strong sense of collaboration between parents and educators. This case study showcases the positive impact of innovative educational approaches in kindergarten, which have the potential to set children on a lifelong path of learning and curiosity. By harnessing the power of technology and multimedia, kindergartens can offer enriched educational experiences that lay a strong foundation for future academic success.