OAS Blockchain Explainer Video
Client: OAS Blockchain
Project: Explainer Video Production
Duration: 2 minutes 50 seconds
Objective: Simplify and promote the OAS Blockchain’s potential in digital ownership, specifically targeting the online gaming and Web3 community.
Overview
OAS Blockchain approached us with the need for an explainer video that would clearly articulate the value and functionality of their blockchain platform. As pioneers in blockchain technology, OAS wanted to communicate the transformative power of their system for digital ownership, particularly in the realm of online gaming.
Challenges
1. Complex Topic: Blockchain, especially in gaming, can be a complicated subject for those unfamiliar with it. The challenge was to distill technical concepts into easy-to-understand language and visuals.
2. Engaging the Audience: The primary audience included gamers, developers, and investors, all of whom needed to be engaged with both the visual and narrative aspects of the video. The content had to be appealing to both technical and non-technical viewers.
3. Clear Value Proposition: It was crucial to communicate how OAS differs from other blockchain solutions, emphasizing its scalability, interoperability, and user-centric design.
Solution
We crafted a 2-minute 50-second explainer video using a mix of animation and clear voice-over narration to simplify complex blockchain concepts. Key elements of our approach included:
• Simplified Visuals: Through easy-to-understand animations, we broke down how OAS Blockchain works, highlighting the process of digital ownership and secure in-game transactions.
• Core Message Clarity: The video was structured to lead viewers from understanding basic blockchain concepts to recognizing the specific benefits OAS offers to gamers and developers.
• Scalability and Interoperability: The video emphasized how OAS integrates seamlessly with existing gaming platforms, ensuring its broad appeal across various gaming ecosystems.
Execution
1. Scripting and Storyboarding: We worked closely with OAS to develop a script that focused on their value proposition and created a storyboard to align visuals with the core messaging.
2. Animation and Design: Using clean, modern animations, we demonstrated the key features of OAS Blockchain. Visual metaphors and step-by-step illustrations were used to simplify the blockchain process.
3. Post-Production and Final Cut: Attention was given to pacing, ensuring that the video remained engaging throughout its duration. The narration, animation, and background music were carefully balanced to maintain viewer interest.
Results
• Increased Understanding: Feedback from the client showed that viewers found the video easy to follow and informative, with a significant improvement in understanding OAS’s unique blockchain offering.
• Audience Engagement: The video successfully captured the attention of key audiences, including gaming developers, blockchain enthusiasts, and potential investors, with increased interest in OAS’s solutions.
• Increased Social Media Shares: After the video’s release, OAS reported a boost in social media engagement, especially on platforms like YouTube and Twitter, where the video sparked discussions about blockchain’s role in gaming.
Conclusion
The OAS Blockchain explainer video effectively communicated complex blockchain technology in a simplified and visually engaging manner. By focusing on the benefits for the gaming industry, the video not only educated the target audience but also positioned OAS as a key player in the future of digital ownership.