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NTUC First Campus 2024

NTUC First Campus DS-LS Programme


NTUC First Campus is a prominent chain of preschools in Singapore committed to providing quality early childhood education. With a strong focus on nurturing every child's potential, NTUC First Campus offers a range of programs aimed at holistic development.

Project Overview

The video project commissioned by NTUC First Campus focused on showcasing the advantages of their two specialized programs - the Development Support Programme (DS) and Learning Support Programme (LS). These programs cater to children requiring mild learning and developmental support, ensuring personalized attention to foster their growth.

Objectives

  1. Educational Promotion: Clearly communicate the features and benefits of the DSP and LSP to parents and guardians.
  2. Generate Interest: Create a visually engaging video to capture the attention of the target audience and encourage enrollment.
  3. Transparent Communication: Address common concerns by explaining the classes under these programs and how they contribute to a child's overall development.

Creative Approach

The creative team adopted a narrative-driven approach to ensure that the video was both informative and emotionally resonant. The following key elements were incorporated:

  1. Storytelling: Feature real-life success stories and testimonials from parents, highlighting the positive impact of the programs on their children's development.
  2. Visual Appeal: Utilize vibrant and child-friendly visuals, incorporating footage from actual classrooms to showcase the engaging learning environment.
  3. Expert Testimonials: Include insights from experienced educators and child development specialists to build trust and credibility.
  4. Animated Explainers: Integrate animated segments to break down complex information about the programs, making it easily understandable for a wider audience.


Results

The video successfully achieved its objectives, generating increased interest and enrollment inquiries for the Development Support Programme and Learning Support Programme. Positive feedback from parents and educators highlighted the effectiveness of the storytelling approach and the transparent communication of program benefits.

This case study serves as an example of how strategic storytelling, combined with expert insights and engaging visuals, can effectively communicate the value of specialized educational programs and drive positive outcomes for both the client and its target audience.